When you walk into Tekled’s showroom, you’re greeted with rows of bright lights and modern electrical fittings that instantly catch the eye. The space reflects exactly what Tekled stands for: quality, and reliability. 

Tekled began its journey in Ghana in 2017, opening the very first branch of the global brand in Africa. In just a few years, it has grown into a trusted name for electricals and lighting, serving homeowners, contractors, and businesses across Accra. 

But as the customer base grew, so did the realities of handling payments. In the early days, transactions were mostly through cash, card, or mobile money. While these worked, they came with limits. Cash carried its risks, some customers avoided card payments, and mobile money charges made high-value purchases less appealing. “Day by day, you need to provide more options for the clients,” says Mr. Fatih Sultan, Finance Manager at Tekled. “You have to make it easy for them to pay.” 

Cutting down the cost of payments 

The search for a better solution led Tekled to Hubtel’s Unique USSD. For Fatih, the biggest advantage was avoiding extra charges. At the time, the E-Levy had been introduced, and many customers disliked using digital transfers because of the added cost on every transaction. Hubtel USSD gave them a better option. “Customers didn’t like the digital transfers because of the E-Levy charges, but with Hubtel, they didn’t have to pay that,” Fatih explains. “That helped our customers, and the business as well.” 

For a business selling high-value items, this was a big shift. Customers who once hesitated to pay large amounts digitally now felt comfortable using Hubtel. 

Serving customers beyond the showroom 

Beyond saving on charges,  Hubtel’s Unique USSD brought convenience in transacting. Customers no longer needed to be physically present to do business. “Now, customers who are not even in Accra, who cannot come to the showroom, can directly transact with us,” Fatih explains. “They can pay with the USSD from wherever they are, and we will send their order to them.” 

This flexibility has helped Tekled serve more customers, improve convenience, and build stronger trust. 

Payments made easy 

For Fatih, as a finance director, another merit has been transparency. “The dashboard helps me track payments easily. I can check everything instantly,” he says. In the past, reconciling payments through telcos required long, formal requests. “Before, you had to write an official letter to get statements,” Fatih recalls. “Now, with Hubtel, everything is available immediately.” We can log into the merchant dashboard and see all transactions in real time. It shows who paid, how much, and so reconciliation is easy.  

Looking forward 

At its core, Tekled has always been about quality and reliability, and those values extend beyond its products to how it serves customers. With Hubtel’s Unique USSD, the company is not only keeping payments simple and secure but also opening new ways to connect with customers far beyond its showroom doors. 

“It’s about making things easier for the customer,” Fatih sums up. “Hubtel helps us do that.”