Absa Group CEO Engages Hubtel Leadership on Financial Innovation and Collaboration 

Group CEO of Absa, Mr. Kenny Fihla met with General Manager, Ernest Apenteng along with the leadership teams of both companies over a lunch meeting as part of his official visit to Ghana. 

The meeting focused on shared opportunities and how both companies can strengthen the long-standing collaboration between Absa and Hubtel. 

Advancing the Credit Economy 

Discussions covered activity in the credit space, including digital credit and Buy Now, Pay Later services. Hubtel shared insights from a live pilot granting transactional loans to users on selected apps, which is seeing strong adoption and growth. Opportunities to deepen collaboration in the credit space were also explored, building on the work of an existing joint technical committee. 

Unlocking SME Financing Opportunities 

Both organisations acknowledge that access to credit for small and medium‑sized enterprises (SMEs) remains a largely untapped opportunity, and strong alignment on the need to develop innovative solutions to address this gap and support inclusive economic growth. 

Accelerating Partnerships and Strategic Alignment 

Mr. Kenny Fihla proposed expanding the joint technical engagement to enable faster execution and broader impact. There was also discussion on establishing a regular platform to review strategy, innovation, and partnership opportunities across payments, credit, and digital finance.  

Impact in Revenue Mobilisation 

Hubtel’s work with the Accra Metropolitan Assembly (AMA) was also cited in the context of public sector revenue collection. Since the initiative began in late 2024, collections have grown year-on-year setting new record revenue collections for the AMA each year. Revenue collection for AMA has grown by over 550% since the new system was deployed fully from January 2025 to December 2025.  
 
Absa offered support to collaborate with Hubtel to expand similar services to other assemblies and local authorities across the country. 

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Ghana’s fintech ecosystem continues to evolve across payments, credit, and digital finance as collaboration between bank, mobile money providers and payment service providers deepens. 

Both the leadership from Absa and Hubtel resolved to press forward with plans to work even more stronger together through technical collaborations to expand their payments infrastructure, support customers in accessing digital services and ultimately grow transaction volumes.