Onyxma, as an Oil Marketing Company (OMC), is committed to delivering high-quality fuel and energy solutions directly to customers while enhancing overall customer experience through quality service and support.

Given the nature of the industry, three key factors are crucial to its operations: the speed of transactions for efficiency at service points, a smooth system for easy service, and an exceptional customer experience that builds loyalty and satisfaction. 

READ ALSO: How Hubtel’s USSD is Improving Niobe Spa’s Customer Experience 

Decision to use Hubtel 

For Onyxma, they are continuously seeking ways to improve their efficiency and enhance customer satisfaction. This is because, in the industry they operate in, these two factors account for retaining customers. A key area they aimed to improve was their payment process.    

“As part of our commitment to improving efficiency, we have focused on refining our payment processes,” explains Mr. Kumah, Manager at Onyxma. “And for us, this is where Hubtel’s USSD is most beneficial to our operations.

It makes payments easy for our customers because, regardless of their network, they can easily dial the code and pay, even without the need for the internet.” 

“I would say it is a win-win situation for both us and our customers because payments are processed faster for us, and customers can make easy payments without additional costs.” 

No Hidden Costs, No Charges 

Initially, Onyxma was cautious about signing up for Hubtel’s USSD due to concerns about potential costs. However, they quickly realized that onboarding and usage came with no hidden charges. 

As Mr. Kumah explains, “We assumed there would be extra expenses involved, but discovering that Hubtel’s USSD service has no hidden costs or charges for onboarding, and that the transaction fee was capped at 1% made our decision easy.” 

Real-time transaction monitoring and easy reconciliation 

The benefit of using Hubtel’s USSD for Onyxma was not just how it made it easy for their customers to pay. It also provided other advantages, such as real-time transaction monitoring, as well as making reconciliation easy. 

“The web dashboard that accompanies the USSD also allows us to monitor daily transactions as they happen. With this, we have a clear overview of all transactions processed by Hubtel, making it impossible for any theft risk,” says Mr. Kumah. 

He adds, “Additionally, the back office provides in-depth insights through the sales reports we generate. This makes reconciliations easy, as transactions are recorded in real time, eliminating the need for manual bookkeeping and the errors that come with it. This effectively addresses issues of miscalculations and missing funds.”  

Hourly settlement 

The hourly settlements that Hubtel provides also benefit the company’s operations. Given the nature of how OMCs operate, they often need readily available funds to manage their entire supply chain—from import to sale at the pump—to ensure smooth station operation.  

Highlighting the significant impact this has on their operations, Mr. Kumah stated that: “One of the key factors that convinced us to adopt Hubtel was the speed at which transactions are processed and reflected in our accounts.

Previously, delayed settlements created challenges for restocking and managing urgent expenses. Now, with settlements processed within an hour, funds are promptly transferred to our designated account for immediate operational needs.” 

The outcome: Enhancing Onyxma’s service operations with Hubtel USSD 

The decision to use Hubtel’s USSD has been particularly impactful for Onyxma. This is because the speed at which customers can pay has enhanced their overall experience, eliminated the risk of theft, and significantly improved operations. 

“I can confidently say that the ease of making payments has contributed to our steady progress,” says Mr. Kumah. “With 32 stations currently in operation, the benefits of using Hubtel’s USSD have been significant for both our customers and us.

While it may take time for all our customers to adopt it, the convenience and speed of Hubtel’s USSD make it a worthwhile move. Customers who currently use the USSD for payments are happier with the process,” Mr. Kumah concludes. 

Final Reflection 

Onyxma’s experience with Hubtel’s USSD demonstrates how digital payment solutions can transform operations in the oil marketing industry and across various industries.

By eliminating extra charges, enhancing transaction tracking, and enabling rapid hourly settlements, Hubtel has significantly improved both operational efficiency and customer satisfaction.

This digital shift not only minimizes risks associated with cash handling but also equips businesses with the agility needed to thrive in an ever-evolving market.