
What does it take for a technology company to remain relevant, impactful, and useful in Ghana for 20 years? The answer lies not just in innovation, but in consistency, bold thinking, and a deep commitment to people, especially the merchants, businesses, and everyday customers who believed in the journey.
20 & Evolving, our 20-year journey, captures that with honesty and pride. It tells the story of a company that began with small ideas and big dreams, navigating change, near-failures, breakthrough moments, and everything in between. Told through the voices of those who lived it, the film reflects on what it truly means to build in Ghana, not just for profit, but for progress and impact.
READ ALSO: A Letter to God – Alex Bram’s Speech at Hubtel’s 20th Anniversary
For our merchants, this is your story too. You’ve been a part of every milestone, from embracing new tools to giving feedback that shaped better products to trusting us with your business every single day. We celebrate this journey with you because we couldn’t have done it without you.
But this is not the end. As the documentary reminds us, the journey is only just beginning. The next 20 years will require even more creativity, partnership, and purpose.
Watch the full documentary here: 20 & Evolving
Let’s continue building something extraordinary — together.

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